Until the Break of Dawn
Songs and illustrations, dreams and memories. Chinos’ new album is modern fairy tales. This project aims to demonstrate and visualize Chinos’ songs. The theme of this album is “dreams and fairy tale”. Some research on dreams suggests that the vast majority of people actually used to dream in black and white, which means there are no popping colors to draw focus. In order to to demonstrate and visualize Chinos’ songs. I decided to combine black and white illustrations with flexiable layout to express its spirits. The partnership of black and white in the illustrations is an ideal match of opposites. The purity of white, coupled with the mystery of black, shows a balance on the eyes which can produce a powerful emotional response, so elements such as type, illustrations and graphics take on an added importance.I wish to remind the audiences of their own dreams, hoping to make them stop for a minute, and start to create their fairy tales. Besides the added value of appearing to customers in a classy context, it is mentionable that a design of black and white printing is actually more economically friendly to, as compared to those four-color printings ones.
Semifinalists in the 2016 Adobe Design Achievement Awards
ADAA 2016 Honorable Mention